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Sustainability

Pounamu Protein uses dairy protein from grass-fed, free-range cows in New Zealand. Their traditional farming practices create dairy products that have a lower carbon footprint than most other dairy producing countries in the world.

Dairy cows grazing on the side of a green hill with trees beside a clear pond in New Zealand.

Our main dairy protein supplier, Fonterra of New Zealand, is on a mission to reduce the carbon footprint of their dairy ingredients. See what Fonterra has to say and the initiatives that they are working on here.

READ MORE
We are proud to announce that the majority of the Pounamu Protein powders are now certified carbon zero by Toitū net carbon zero product certification.

Toitū net carbon zero certification verifies that our product's greenhouse gas emissions have been measured in accordance with ISO 14067:2018 and we are committed to managing and reducing the emissions and will neutralise the remaining unavoidable emissions through carbon credits.

Scarlet macaw parrot on a branch near Purus River a tributary of the Amazon River in South America.
Sustainability projects we support:

AMAZON RAINFOREST PROTECTION

90% of Brazil’s Acre state is forested, but current rates of destruction mean by 2030 this could decline to 65%. This collection of three projects aims...

LEARN MORE

Our Packaging

Yes, we know, there's plastic. But why do we use plastic you may ask? Here are some of the alternatives we have looked at and the reasons we have not used them to date.

Stand up pouches:

The powder gets stuck in the zipper, they fall over and if not zipped up powder goes everywhere, or they burst in transit. Not ideal when you are spending a chunk of change on delicious and nutritious food.

Cardboard:

We used cardboard for a while, but it warps, falls apart and generally just looks terrible.

Glass:

Shipping glass usually uses double or triple the amount of packaging vs. shipping plastic, so often it defeats the purpose.

Post Consumer Recycled (PCR) Plastic:

This is plastic that is made from recycled plastic. We want it, badly, but unfortunately, we can't get it at the moment. Most packaging suppliers say there isn't enough raw material to manufacture these tubs because there isn't enough of the right type of plastic recycled :-( Please recycle

What we are using:

We hunted high and low for alternatives but for a numbers of reasons they are pretty hard to find. Covid is one reason, lack of recycling the other.



So, right now, we're back where we started, using plastic. We did reduce the size of the tubs to reduce the plastic volume, and we continue to bug the hell out of the PCR guys to get us some recycled plastic sometime in the near future! When we find the right solution, we will be making the switch. In the meantime, we are on a carbon foot print journey to at least offset the emissions created from the manufacture and distribution of our product.

And, if you happen to own a sustainable packaging company, flick us a note as we would love to chat!!