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If you're looking for wholesome, great tasting, high protein products that support your active lifestyle, and you are interested in making responsible choices that help sustain the environment, you have come to the right place.

Our Products

Sustainably raised, grass-fed, free-range dairy protein with natural, non-GMO ingredients and flavors.
2LB Container of Pounamu Protein Vanilla Whey Isolate
Whey Protein Isolate
2LB Container of Pounamu Protein Natural Whey Concentrate
Whey Protein Concentrate
1.22LB Container of Pounamu Protein Energy whey concentrate superfoods smoothie blend.
Superfoods Smoothie Protein Blends
Container of Pounamu Protein Immune Defense Berry Coconut.
Immune Defense Protein Blends
Pounamu Protein whey protein + superfood bars
Protein + Superfood Bars
7.05oz Container of Pounamu Protein Colostrum
Colostrum
Pounamu Nalgene Sustain 32oz aubergine bottle with dark berry lid and protein shaker ball.
Accessories
Pounamu Protein sale items
Sale
An athletic man and woman trail running through the forest on a dirt track; only their legs are visible.
Nutrition for life
Dark greenstone also know as Pounamu or jade.
What's in a name?
Red flowers in front of a pond with dairy cows grazing on the hillside in the background.
Hi, we're Pounamu Protein
Said, "Poo-Naa-Moo”
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The Blue Spring at Te Waihou in the Waikato Region, New Zealand. Crystal clear water surrounded by native forest.
Sustainability
Mango smoothie with a scoop of chocolate Pounamu Protein, half a mango on a white marble background.
Recipes

What we stand for:

Sustainable, Dairy-Based Active Lifestyle Nutrition
Line drawing of hand hold dirt which is sprouting

Premium Natural Ingredients
Line drawing of grass

Grass-Fed, Free-Range Protein
Line drawing of sprouting plant with sun

Non-GMO
Line drawing of the earth with a leaf and stem wrapping around the earth

Better for the Planet
Drawing of a circle with sugar cubes crossed out inside

No Artificial Sweeteners
Drawing of a circle with heart and hands below inside

Healthy & Sophisticated Flavors
Drawing of a strawberry

Delicious & Nutritious
Drawing of sparkly star

Always Convenient
Heart drawn in vanilla protein powder
Balancing Function and Flavor

We work with global experts in dairy protein, renowned flavor houses, nutritionists and scientists to come up with formulas that perfectly balance nutrition, function and flavor.

Our products are bold but not overly sweet, and we focus on healthful, sophisticated flavors.

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Dary cows grazing in a lush green field in New Zealand
Not All Protein is Created Equal

From a nutritional stand-point, you simply can't beat dairy protein. It is an absolute power-house and one of the only complete proteins available to us, packed with all essential Amino Acids - the building blocks of the body.

Our aim is to provide you with unrivalled nutrition, but not at the cost of the planet - that's why we chose to exclusively use New Zealand dairy protein from grass-fed, free-range cows in our products.

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Reviews

I tried Pounamu Protein vanilla whey protein this summer while I was racing in the Maxi Yacht Rolex Cup and Les Voiles de Saint Tropez on the Maxi 72 Vesper. I had the whey protein once or twice a day, in the morning before training and in the evening after competing to recover. I like the protein, it dissolves easily without being chalky, found the protein light, easy to digest and with a nice flavour. I will keep using them.

ROMOLO RANIERI
three-time America's Cup sailor

I am so impressed with this product and have been telling everyone! I have been using it for a few weeks now and my workouts have been incredible and my mind has been clear! I would recommend it to anyone. I guess grass fed does make a huge difference!!!!

B SINGER

Big fan of the Pounamu Protein, it taste great and dissolves well without clumps. High quality product!

C HARRISON

I LOVE this protein powder. I've tried some other low sugar ones, and they've always been full of artificial sweeteners that are sickeningly sweet. This has NONE of that. It blends like a dream and is extremely smooth, and makes the water taste a lot like milk. Gotta love them happy cows in New Zealand.

G MALLANAO