Our Values

Exceptional nutrition for your health, the health of our planet, and the health of generations to come.

Our mission is to create goodness for generations through sustainable dairy-based active lifestyle nutrition. We do that by formulating our products with premium, natural ingredients that are responsibly sourced.
Metal jug with milk, protein scoop with chocolate Pounamu Protein, protein powder mixed in a glass with metal straw on white wood and marble background.
Our Ethos

Premium quality natural ingredients – we source the best natural, non-GMO and/or organic ingredients that money can buy. We hope that our choices are the same as you would make for yourself.

Real food with real flavor - we focus on healthy and delicious flavors that you wont feel guilty about choosing.

Nutrition that stands the test of time - our products contain familiar ingredients that are well known for their nutritional and functional benefits.

Always convenient - we want to make it easy for you to be nourished while being active, and help you to glide into a healthy daily routine.

Healthy people & a healthy planet – we source sustainable ingredients to ensure that we support healthy lives and a healthy planet for generations to come.

Honesty, transparency and giving back – our aim is to keep things real and help people from all walks of life to be healthy and active. Great nutrition can be expensive, so we donate our excess inventory to local food banks to help people in need.


Our Verifications

You may notice the below verifications on our products, so here's a little more info about them:
Toitū net carbon zero pas 2050 product logo

Toitū certification verifies that greenhouse gas emissions have been measured in accordance with ISO14067:2018 and a commitment to managing, reducing emissions and neutralising unavoidable emissions through carbon credits.

Glyphosate Residue Free logo from the detoxproject.org

Glyphosate Residue Free certification by The Detox Project verifies that our products do not contain glyphosate, the world’s most used herbicide.

Fonterra Grass-fed logo

The Fonterra "Grass Fed" icon signifies that the cows that supply our dairy proteins consume on average 96% of their diet as grass.

Fonterra made with New Zealand dairy logo

Fonterra's "Made with New Zealand Dairy" icon verifies that we only use New Zealand dairy protein in our products.

Fonterra pasture raised logo

The Fonterra "Pasture Raised" icon signifies that the cows that supply our dairy protein spend over 350 days of a year on pasture, which is more than anywhere else in the world.

U (In cirlce) D kosher logo

OU-D symbol indicates that our products are Kosher Certified.